Category Archives: Uncategorized

Behind the ‘boring’ German election are four deeply disturbing trends – Washington Post

Washington Post

Behind the ‘boring’ German election are four deeply disturbing trends

Washington Post

The consensus throughout the German election campaign was that this vote was boring – in the best possible way. In a Europe roiled by a high unemployment rate, stagnating growth and unpredictable politics, Germany was viewed as a bastion of stability.

Germany’s Political Earthquake: Making Sense Of The Right Shift In ElectionsNPR

German election result rattles euroFinancial Times

The Latest: Merkel’s bloc comes 1st in German electionMiami Herald

Reuters UKNDTVIndependent.ieEyewitness News

all 1,872 news articles


How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling andevery other bit of jargon and technique that goeswith climbing. We saw others doing it spectacularly well. We were thrilled at the thought ofreaching the top of the climbing wall; we had no idea how to get there.

I’d imagine that a social media marketing strategycould feel the same way.

If you’re starting from square one, it mightfeel equal parts thrilling and overwhelming. You know what you want to do and why. You can seethatothers have climbed the social media mountain; you’ve got few ideas how to get there yourself.

It’d help to havea plan.

We’ve shared before about different parts of a social media strategy-the data and research and personal experience behind what works on social media.

Now we’re pleased to put it all into a cohesive, step-by-step blueprint that you can use to get started. If you need a social media marketing plan, start here.

Social media marketing plan infographic

Social Media Marketing Plan

Starting at theground floor and building up, here is ouroverview of how to create asocial media marketing plan from scratch.

I like to think of this planlike a road trip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.

Step 1: Choose your social networks

Step 2: Fill out your profiles completely

Step 3: Find your voice and tone

Step 4: Pickyour posting strategy

Step 5: Analyze and test

Step 6: Automate and engage

Section separator

Step 1:Which social media sites you shoulduse

Step 1: Choose your social networks

Social media is as homogenous from network to network as soda pop is from brand to brand.Sure, it’s all social media, but Google+ and Twitter might as well be Mountain Dew and Pepsi. Each network is unique, with its own best practices, own style, and own audience.

You shouldchoose the social networks that best fit your strategy and the goalsyou want to achieve on social media.

You don’t have to be on them all-just the ones that matter to you and your audience.

Some things to consider that can help you choose not only which social networks to try but also how many to try.

Audience Where do your potential customers hang out? Which social network has the right demographics?

Time How much time can you devote to a social network? Plan on at least an hour per day per social network, at least at the start. (Once you get going, tools like Buffer can help you save a bit of time.)

Resources What personnel and skills do you have to work with? Social networks like Facebook emphasize quality content. Visual social networks like Pinterest and Instagram require images and videos. Do you have the resources to create what’s needed?

For the first part of this decision, you can reference the audience research and demographics from surveys like those conducted by Pew Research. For instance, Pew hascomplete data, collected last year, of the demographics for Facebook, Instagram, Pinterest, LinkedIn, and Pinterest. Here is a side-by-side comparison of the major social media platforms’ user demographics.

Social media platform demographics

For Snapchat’s user demographics, you can check out this Who’s on Snapchat, anyway? blog post by Snapchat.

Section separator

Step 2: Fill out your profiles completely

Step 2: Fill out profiles completely

One of our monthly checks here at Buffer is to visit each of our social media profiles and make sure that our profile photos, cover photos, bio, and profile info are up-to-date and complete. It’s a key part to our social media audit. A completed profile shows professionalism, cohesive branding, and asignal to visitors that you’re serious about engaging.

Profiles will require two parts: visuals and text.

For visuals, we aim for consistency and familiarity with the visuals we use on social media. Our profile photo on Instagram matches our profile photo on Facebook. Our cover photo on Twitter is similar to our cover on LinkedIn.

To create these images, you can consult a social media image size chart that will show you the exact breakdown of dimensions for each photo on each network. For an even easier time of it, you can use a tool like Crello or Canva, which comes with prebuilt templates that set the proper sizes for you.

Crello cover photo options

For text, your main area to customize is the bio/info section.Creating a professional social media biocan be broken down into six simple rules.

  1. Show, don’t tell: What have I done oftenworks betterthan Who I am
  2. Tailor your keywords to your audience
  3. Keep language fresh; avoid buzzwords
  4. Answer the question of your potential followers: What’s in it for me?
  5. Be personal and personable
  6. Revisit often

Section separator

Step 3: Find your marketing voice and tone

Step 3: Find your voice and tone

The temptation at this point mightbe to jump right in and start sharing. Just one more step before you do. Your foray into social media will be more focused and more on point if you come up with avoice and tonefor your content right off the bat.

To do so, you could spend time coming up with marketing personas and debating the finer points of your mission statement and customer base. These are all well and good. But for a social media marketing plan just getting off the ground, you can make this process a bit easier.

Start with questions like these:

  • If your brand was a person, what kind of personality would it have?
  • If your brand was a person, what’s their relationship to the consumer? (a coach, friend, teacher, dad, etc)
  • Describe in adjectives what your company’s personality is not.
  • Are there any companies that have a similar personality to yours? Why are they similar?
  • How do you want your customers to think about your company?

At the end of this exercise, you should end up with a handful of adjectives that describe the voice and tone of your marketing. Consider this to keep you on track:

Voice is the mission statement; tone is the implementation of that mission.

MailChimp has created a standalone website simply for its voice and tone. Here’s an example of how they implement these qualities into their communication:

MailChimp voice and tone

Cultivate a voice that delights your customers, then your customers will be thrilled to spread the love about you.

Section separator

Step 4: Pickyour posting strategy

Step 4: Pick your posting strategy

What’s the ideal amount to post per day? How often should you post? When should you post? What should you post? The solid gold, ironclad answer for questions like these is:

It depends.

So much of the social media experience is about your individual audience and niche. What works for you might not work for me, and you never know until you try (we’ll get to tryingin step five).

That being said, there is some pretty good data and insight about where to start. Here’s what we’ve found to be good jumping off points.

What should you be posting?

Videos are ideal for engagement.

The push toward video content has plenty of anecdotal evidence-as you browse your Facebook News Feed and Twitter timeline, you’re likely to see videos all over. There’s data to back up this trend:Videos posts get more views, shares, and Likes than any other type of post. And it’s not even close.

On Facebook, video posts get higher average engagement than link posts or image posts, according to BuzzSumo who analyzed 68 million Facebook posts.

What should you be posting?

On Twitter, videos are six times more likely to be retweeted than photos and three times more likely to be retweeted than GIFs, according to Twitter.

If you want to get started on creating social videos, here’s our video marketing guide on creating epic content on Facebook, Twitter, and more.

The 4:1 Strategy

Now that you know what works, you can place these different types of updates into a consistent strategy. One of my favorite systems is the one used by Buffer’s co-founder Joel Gascoigne. It works like this:

  1. Start with the basic six types of updates we all post: Links, videos, images, quotes, reshares, plain-text updates
  2. Choose a staple update, a single typethat will make up the majority of your shares
  3. Create a 4:1 ratio of sharing: for every four staple updates, publish one different type for variety

This way your followers know what to expect from you, and you can hone your sharing to a specific type, making it easier to perfect and to experiment.

(Note: You might notwant to post the exact same updates across each of your social networks. Consider composing your updates in a unique way to complement each network’s own best practices, culture, and language.)

How often should you be posting?

There’s been a lot of interesting data out there about how often to post to social media. Some of the factors that might impact your specific sharing frequencymay include your industry, your reach, your resources, and the quality of your updates. The social network you’re using will have its own best practices, too.

If people love your updates, you can typically always get away with posting more.

For a specific number, here’re some guidelines we’ve put together based on some really helpful research into how often to post to social media.

  • Facebook Once or twice per day
  • Instagram Once or twice per day
  • Instagram Stories Eight to 16 Stories, twice per week
  • Twitter Three to ten times per day
  • LinkedIn Once or twice per day
  • Pinterest Five to ten times per day
  • Snapchat Five to 20 times per week

How often should you be posting?

When should you be posting?

There are many neat tools to show you the best time of day to post to Facebook, Twitter, and more. These tools look at your followers and your history of posts to see when your audience is online and when historically have been your best times to share.

So what’s someone to do who’s just starting out on these social networks, with no audience and no history?

Again, this is where best practices come in. Perhaps the most helpful (and adorable) infographic I’ve seen about timing comes from SumAll, which compiled timing research from sites like, Search Engine Watch, and Social Media Today to create its awesome visual. Here’s an overview of what they found in terms of timing (all times are Eastern Time).

  • Twitter 1-3pm weekdays
  • Facebook 1-4pm and 2-5pm weekdays
  • LinkedIn 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
  • Tumblr 7-10pm weekdays and 4pm on Fridays
  • Instagram 5-6pm weekdays and 8pm on Mondays with a sweet spot at 6pm
  • Pinterest 2-4pm and 8-11pm weekdays with weekends being the best
  • Google+ 9-11am weekdays

Social media posting times

I would recommend experimenting with these times (in your local time) and a few randomly-picked times as you’re starting out.

Once you have been posting a while, you can use your own data and tools like Facebook Insights, Instagram Insights, and Followerwonk to find your brand’s best time to post andrefine your posting strategy.

Section separator

Step 5:Analyze, test, and iterate

Step 5: Analyze and test

Remember how we talked about social media sharing being a very individual, specific endeavor? Your stats will likely start to bear this out.

The more you post, the more you’ll discover which content, timing, and frequency is right for you.

How will you know? It’s best to get a social media analytics tool. Most major social networks will have basic analytics built into the site; it’s just a little easier to seek and find this information from an all-encompassing dashboard.

These tools (I’ll use Buffer’s analytics as an example) can show you a breakdown of how each post performed in the important areas of views, clicks, shares, Likes, and comments.

Top post in Buffer

Which social media stats are best?We’ve gained some insight from looking at each of these main statistics and the composite engagement statistic on a per-post basis. The resulting stat gives us a great look, over time, of how our social media content tends to perform, and we can then test and iterate from there.

Here’s one wayto analyze your performance.

Set a benchmark. After two weeks or a month of sharing, you can go back through your stats and find the average number of clicks, shares, likes, and comments per post. This’ll be your benchmark going forward. You can come back and update this number at any time as your following and influence grow.

Test something new. We’re open to testing just about anything at Buffer. We’re in the midst of some tests right now on our Facebook account. Do Facebook Live videos get more views than non-live videos? Does the video length matter? We’ll often hear about someone’s new strategy or get a new idea and then test right away.

Did it work? Check the stats from your test versus the stats of your benchmark. If your test performed well, then you can implement the changes into your regular strategy. And once your test is over, test something new!

Section separator

Step 6: Automate, engage, and listen

The final piece of asocial media marketing plan involveshaving a system you can follow to help you stay on top of updates and engagewith your community.

To start with, automate posting of your social media content.

Tools like Buffer allow you to create all the content that you want to, all at once, and then place everything into a queue to be sent out according to whatever schedule you choose. Automation is the secret weapon for consistently excellent sharing, day after day.

Your plan doesn’t end with automation, though. Social media requires engagement, too.

When people talk to you, talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential customers, references, friends, and colleagues. They’re too important to ignore.

One way to stay up on all the conversations that are happening around you and your company is to create a system for listening and engaging. Tools like Buffer Replyand Mention will collect all social media mentions and comments on your posts in a single place, where you can quickly reply your followers.

Section separator

What would you share with someone new tosocial media?

Coming up witha social media marketing plan is a great step toward diving in to social. If social media looks thrilling and overwhelming all at once, start with a plan. Once you see the blueprint in front of you, it’s a little easier to see what lies ahead.

  1. Pick your networks
  2. Fill out your info
  3. Find your voice
  4. Choose your strategy
  5. Analyze and test
  6. Automate and engage


How did you develop your social media strategy?I’d love to keep the conversation goingin the comments.If you know someone who could use this, feel free to pass this along. If you can use it yourself, let me know how it goes!

Want more social media tips? Take our free email course!

I’ve put together a list of 25 practical social media strategies that work for us here at Buffer-and I’d love to share them with you via email.

Join here

This post originally published on July 16, 2014. We’ve updated it with new research, statistics, and a cool new infographic on September 2017. <img src="×72/1f642.png&quot; alt="

German election: Merkel wins fourth term but far-right AfD surges to third – The Guardian

The Guardian

German election: Merkel wins fourth term but far-right AfD surges to third

The Guardian

Angela Merkel reacts to the exit polls that suggest she has won a fourth term as chancellor. Photograph: Kai Pfaffenbach/Reuters. Germany. German election: Merkel wins fourth term but far-right AfD surges to third. Chancellor returns but with

Anti-fascist protesters flood Berlin streets as far-right celebrates historic election resultThe Independent

Merkel heads for another term in Germany, but far right spoils the partyWashington Post

The Latest: Germans Flock to Twitter to Oppose NationalistsU.S. News & World Report

BBC NewsNew York TimesReutersBloomberg

all 1,688 news articles

DAN HODGES: Bungling Boris must have had Machiavelli laughing in his grave after his plans to undermine the PM … – Daily Mail

Daily Mail

DAN HODGES: Bungling Boris must have had Machiavelli laughing in his grave after his plans to undermine the PM …

Daily Mail

In 1503, Niccolo Machiavelli gazed into the Arno and contemplated the most fiendish and brilliant scheme of his infamous life. He would divert the course of the river, cutting off the water to neighbouring Pisa, with whom he was at war. If successful

Johnson forced May’s hand on EU, claim Tories as cabinet truce unravelsThe Guardian

Theresa May’s leadership ‘under threat as almost 50 MPs want PM out’

Newspaper headlines: Cabinet ‘all-out war’ over BrexitBBC News

The TimesThe Sun

all 15 news articles

North Korea: What would happen if Kim Jong-un ordered nuclear explosion in Pacific – The Independent

The Independent

North Korea: What would happen if Kim Jong-un ordered nuclear explosion in Pacific

The Independent

North Korea may be planning one of the most powerful nuclear explosions in history, if the nation’s foreign minister is to be believed. Ri Yong-ho, the foreign minister of the isolated nation, reportedly told journalists that the nation’s leader Kim

North Korea’s top diplomat says strike against US mainland is ‘inevitable’Washington Post

Trump’s debut at the UN: threats, taunts and gasps of alarm from the diplomatsThe Guardian

Here’s what could happen if North Korea detonated a hydrogen

Daily MailThe AustralianNew York TimesChicago Tribune

all 3,450 news articles

PETER OBORNE: This may keep the Cabinet together but where was the beef, Theresa? – Daily Mail

Daily Mail

PETER OBORNE: This may keep the Cabinet together but where was the beef, Theresa?

Daily Mail

Theresa May is famous for taking time to reach decisions, which is often no bad thing in a Prime Minister. But my word, she’s been taking an inordinate amount of time to reveal her thinking on Brexit. To be frank, she’s appeared to dither, which is why

The Waugh Zone Friday September 22, 2017HuffPost UK

Theresa May in Florence: FT commentators on the Brexit speechFinancial Times

Brexit: Theresa May unveils plans for Britain to stay in single market five years after it voted LeaveThe Independent

BBC NewsThe GuardianReuters UKChronicleLive

all 1,072 news articles

EU looks for answers from Theresa May’s big Brexit speech – Financial Times

Financial Times

EU looks for answers from Theresa May’s big Brexit speech

Financial Times

When Theresa May stands up in Florence to unveil the latest instalment of Britain’s Brexit plan, the EU side will ask one overriding question: is this a prime minister with the political command over her troops to execute a deal? About six months into

World is watching us for Brexit deal success, PM to tell EU leadersDaily Mail

What to expect from Theresa May’s Brexit speech in FlorenceBBC News

Brexit and the almost impossible line May must tread in FlorenceSky News

The SunNDTVWashington PostBloomberg

all 414 news articles