How to Create Beautiful Instagram Stories (and 10 Amazing Templates to Use)

More than 15 million businesses now use Instagramworldwide and over half of those businessesare creating Storiesevery month.

Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed.

But creating attractive Instagram Stories can be challenging and time-consuming.

We’d love to help with that!

We’ve teamed up with the team at Adobe Spark, an awesome free design tool, to share 10 Instagram Stories templates you can use to quickly create your Instagram Stories content.

Let’s get started.

How to Create Beautiful Instagram Stories in Minutes (and 10 Free Templates to Use)

Instagram Stories: 10 ways your business can use Stories (plus 10 free Adobe Spark templates)

There are so many different ways to use Instagram Stories.

At Buffer, we use Stories to:

  • Discuss our latest blog posts
  • Take our community behind the scenes
  • Share social media stats and data
  • And much more

To help you get the most out of Instagram Stories, we’ve created 10 easy-to-edit Instagram Stories templates that you can use to right away.

How to use these Instagram Stories templates:

  1. Click on the ‘Use this template’ button under your chosen template
  2. You’ll then be taken to Adobe Spark to edit the template (you’ll need to create a free account to do this)
  3. Once logged in, edit the template as you wish: change the background, caption style, etc.
  4. Download the finished graphic and you’re ready to post to your Story

1. Storytelling

Storytelling template

Use this template

One common use case for Instagram Stories is to show behind-the-scenes content. For example:

  • Restaurants show how their dishes are prepared
  • Musicians show how their music is recorded in their studio
  • Sports teams share training sessions with fans
  • Fashion experts demonstrate how to put together the perfect outfit
  • SaaS platforms could provide an inside look at their company hack-day

This template could be used to introduce a story to your audience – like an opening title. If you want a bit of inspiration, here are 11 storytelling formulas you can refer to.

2.How-to tutorials

How to tutorial template

Use this template

This is our favorite way of using Instagram Stories – to educate. We’ve used Instagram Stories to share how to curate content, set benchmarks, and much more.

If you want to share some tips or teach your followers how to do something (such as how to use your product), you could try using this template.

For example, we often get questions about the perfect size for Instagram Stories (1080px X 1920px) or how to advertise on Facebook. We’ll take these questions and turn them into short Stories tutorials.

3.Blog post promotion

Blog post promotion template

Use this template

Blog post promotion is another thing we often do with Instagram stories.

Instead of simply asking people to visit our blog, we like to highlight the key points via Stories. Repurposing content across channels is a great way to ensure it reaches as much of your audience as possible.

If you write how-to guides or create how-to videos, you can adapt the how-to tutorial template above to promote your content.

4.Lists and countdowns

Share a list template

Use this template

I learned this strategy from Airbnb. I’ve seen them share lists of the best places to live, workspaces in Airbnb homes, and more.

You might be interested in sharing:

  • Various ways to use your product
  • Surprising stats and facts about your industry
  • User-generated content

You can also try fun and entertaining lists such as top books for marketers or top things we learned in social media this month. People love a good list!

5.Limited time offers and promotions

Promote time limited sales template

Use this template

As Instagram Story lasts for only 24 hours, making it a great way to promote time limited sales. This is a strategy often used by online clothing retailers.

For example,Black Sheep Cycling launched their new limited edition cycling kit through Instagram Stories and sold them out in 30 minutes.

You could use this template to share your offers with your followers.

6.Giveaways and discount coupons

Discount template

Use this template

To entice followers to watch their Instagram stories, brands sometimes host exclusive giveaways or give out discount coupons in their Instagram stories.

Again, this is great for online retailers who drive sales through social media promotions. You could use a unique discount code specifically for your Instagram stories to track how much sales your Instagram stories generate.

At Buffer, we’ve used this technique to help encourage reviews to our podcast.

  • First, we thanked all of our weekly listeners for being a part of the show and then we showed a picture of Buffer socks and shirts.
  • Next, we asked people to respond to our Stories with a <img src="×72/1f44b.png&quot; alt="

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